To do this, we’ve harnessed the global power of the internet to create an online community. Embracing interactive social media tools like Facebook, Twitter, YouTube and Flickr, from Day One we have been producing videos and blogs to keep our community of supporters involved at every step and make it easy for them to get involved.
Child’s i Foundation supporters can see exactly how their time and money translate into real, life-changing aid on the ground – the modern-day equivalent of a letter from a sponsored child.
Child’s i Foundation relies on the generous pro-bono contributions of this community – and it’s this that will ensure our ambitious plans come to fruition and thanks to our Supporters we were the only charity included in the Top 100 Social Brands.
Proving the power of our community
In 2010 we were very lucky to be awarded the Just Giving Most Creative Charity of the Year 2011 award for our Save Joey campaign where our worldwide community Supporters raised an incredible £10,000 in 38 hours to pay for a life-saving heart operation for Baby Joey.
